Years ago when I began purchasing PLR rights and resell rights to products, I noticed on the “terms and conditions” that the product could not be sold any higher than $x amount.
My marketing friends and I would get into some very serious discussions whether this is legal or not. Is that price fixing?
Afterall, for 100 years, minimum pricing requirements set by the manufacturer were an automatic violation of the antitrust laws. (price fixing)…
Today marked a new milestone with these antitrust laws (finally!). The Supreme Court ruled that manufacturers can charge minimum prices for their products. The court case, Leegin Creative Leather Products vs. PSKS, involved a belt bucker maker in Texas who yanked their products out of a discount boutique store. Long story short – the discount boutique sued and won a $4 million dollar verdict in the lower courts. They appealed it all the way to the Supreme Court and WON!
Can they sue the Texas boutique store back for all the legal fees they encountered throughout the 3 year ordeal? I think so…
So now, I believe, that this new price minimum applies to PLR rights and resell rights products. How many times have you seen marketers complain about the “discount” marketer who sells a $997 product for $7.. Not cool! Now, there can be some recourse for these scrapers.
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