1)  The best length for a search engine optimized page is 200 to 500 words. Source: www.morevisibility.com

2)  Each web page should be optimized for two or three keywords.

3)  Keywords should not be repeated more than four to six times per 350 words of content.

4)  The most important meta tag is the page title, which should be no more than six or seven words and should begin with the keywords you’re optimizing.

5)  22 percent of searches include four or more words. In January 2009 searches averaging five or more words increased 10 percent compared with searches conducted in 2008. Optimizing content for larger search strings is an increasing trend. Source: Hitwise

6)  Google robots like content-rich information such as newsletters, reports, articles, white papers, glossaries, FAQs, Blogs, press releases, tools (calculators, quizzes), how-to tips, case studies, guides and forums. Boost your rankings by bulking up your content.

7)  Fresh content is favored over outdated or unchanged information. Quick ways to add new content include testimonials, product reviews, blogs, or forums. Make new content is optimized as much as possible.

8)  High quality external links to your site help boost your organic ranking. Yahoo has the most well-known directory. Look for relevant directories and other websites with a PageRank and Alexa rank better than your own.

9)  Statistics show your website’s About Us page will be one of the most clicked on pages of the entire site. Spend plenty of time developing this page, providing substantial and credible information to reassure visitors they are buying from a reputable company or individual.

10) Tightly written web pages will have higher organic rankings than pages covering multiple topics. Create pages to cover only one topic, make it obvious to visitors that the page focuses on the specific topic and make sure search engines recognize the individual page is about the topic. Optimizing does not have to occur on a website-wide basis. Optimizing individual pages gives more opportunities for higher rankings.

Search engine optimization (SEO) can be complex and intricate, but don’t stress out by trying to do everything at once. Simply understand the basics, make a plan and begin with the SEO activities likely to have the greatest impact on your organic search results.

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About Deb: Deb Kirby is a freelance writer and consultant who uses web strategies and techniques for search engine optimization (SEO) copywriting. She works with clients to create strong online strategies, develop optimized web content, and she conduct audits for existing sites to put an improvement plan in place. Deb also develops Internet marketing campaigns to boost website traffic, lead generation, list building and online revenue. Have questions? She can be reached on her website (www.strategywriter.com) or via email at deb@strategywriter.com.

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