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Email Followup Campaigns – Million Dollar Followups!

Kit Elliott — Fri, 20 Jan 2012 14:41:54 +0000

Complete Marketing System!

Deb has been talking about building a list, organizing emails, and building relationships with your list. Keeping with this same spirit, I wanted to give you a screenshot and examples of follow up campaigns that automatically come with GetInfusionsoft. Keyword: Complete Marketing System

So you’ve signed up for Aweber or an autoresponder service, and now, it’s time to create autoresponder series. But you set in front of the screen and writer’s block hits ya! Ever wanted to see a sample follow-up campaign?

The Complete Email Followup Schedule

When someone purchases anything from you – here’s the email campaign that you can use to build that relationship:

Welcome to The Family	Email	Active	Delay 0 Days
Additional Resources	Email	Active	Delay 7 Days
Testimonials	Email	Active	Delay 14 Days
Send The Gift	Letter	Active	Delay 24 Days
Free Gift Coming	Email	Active	Delay 27 Days
Did You Get The Gift?	Email	Active	Delay 37 Days
Simple Check-Up	Email	Active	Delay 45 Days
Survey	Email	Active	Delay 60 Days
Refer a friend	Email	Active	Delay 75 Days
FREE Information	Email	Active	Delay 90 Days
Upsell/Cross-sell	Email	Active	Delay 120 Days
Offer Follow Up	Email	Active	Delay 125 Days
What More Can We Do?	Email	Active	Delay 180 Days

Looking for the best Headlines, Bullets, Call to Actions – then Click Here to Visit My Instant Swipe File for the Best Collection of Copy for Your Emails and Websites!

Followup Specs:

Audience-new customers
Trigger- as soon as they purchase from you
Purpose- build the relationship, overcome buyer’s remorse, increase customer satisfaction, plant the seeds of referral, and lead to future sales
Relationship to other campaigns- could put them in a value/education campaign at the end of the sequence. Simultaneously send cross sell, up-sell campaigns
Call to action- almost none, eventually lead to additional sales, and referrals

This follow-up is more about building relationships with your buyers than it is about promote promote promote. Somehow – some guru’s have lost this sense about them. They have a massive list, and since they get a 0.06% response rate everytime they promote something – that’s all they do.

Email – Promote

That’s annoying.

Well, let’s try building that relationship first so you have a customer for life! If you would like a great, all-in-one marketing system – then you need to GetInfusionsoft. The only problem with Infusionsoft is that their email deliverability is a little less than Aweber.

I have joint ventured with Aweber to let you try Aweber for $1 PLUS you get my email training course automatically delivered to you when you take the $1 trial. Click Here for the $1 Trial and Email Followup Campaigns. You should see my company’s logo next to theirs as part of our joint venture to bring you even more quality training!

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Drive Web Traffic with Email Campaigns—Timing is Everything

Kit Elliott — Tue, 28 Jul 2009 17:00:33 +0000

If you set up an effective way to collect email addresses, the problem won’t be growing your house list, but managing it and fostering the relationship and sales processes. Most people focus on attracting new clients or customers and neglect the goldmine in the email addresses already accumulated. Your house list represents people who already have some kind of relationship with you and, ideally, have purchased something from you in the past. If they were satisfied, they are the most likely people to buy from you over and over.

According to a study by the Winterberry Group, dollar for dollar, email marketing works harder than other campaigns. Email marketing has a 17 percent higher response than direct-mail campaigns and 73 percent more response than telemarketing campaigns. And, the cost is usually minimal in comparison.

When to send emails?

To benefit from increased open rates, a survey by eROI, Inc. indicates executives read most of their emails on Monday or Tuesday during lunch. Other industry experts suggest readers open emails between 9:00 a.m. and 3:00 p.m. Tuesday through Thursday for business mailings. For consumers, emails should be sent Friday through Sunday when they have more leisure time or between 5:00 p.m. and 8:00 p.m. Tuesday through Thursday.

Make sure you adjust for time zones. If you are in New York with clients in California, you’ll need to adjust the time by three hours so the emails arrive in the optimal window in each time zone.

How often to send emails?

Striking the right frequency balance is important—too many emails aggravate people and too few cools the relationship. How often you send ultimately depends on the content being high-quality and worthy of attention. Can you achieve this one time each month or two?

Here are general guidelines for mailing frequency relative to how often you send e-newsletters out:

If sent quarterly, you can also send solo emails with promotions, announcements or updates one to two times per month.
If sent monthly, send additional solo emails one to two times per week.
If sent twice monthly, send solo emails two to three times per week.
If sent weekly, solo emails can go out two to four times per week.

Track your results and number of unsubscribers at different frequency levels to find the right balance for you.

Basics to keep in mind.

Be alert to what draws your personal attention in emails and what annoys you. If you’re like most people, you’ll find:

Short, newsworthy newsletters are read more. Keep content short at 500 words or create two to three short articles with 200 to 300 words each. Keep it interesting; if it’s not people will unsubscribe to your newsletter and the lifetime value of the prospect or buyer will be gone in an instant.
Strong, compelling subject lines increase the open rate. Avoid capital letters, punctuation, dollar signs and exclamation points in the subject lines. These can trigger email filters.
Consistency counts. Monthly means monthly, not whenever you happen to get around to it. Keep the integrity of your mailing schedule.
Personalization matters. Do you respond more positively to Dear Subscriber or to an email personally addressed to your first name?
Clearly identifying yourself either by your name or company name will increase readership if you have established a good relationship with the reader. In fact mentioning the company name or product increases open rates, but including both in the subject line actually reduces readership.
Encourage reader feedback and questions. Not only will you develop a better relationship, you’ll see what’s on their minds and use it for future content.

What does this have to do with web traffic?

Building prospect and buyer relationships will increase how often they come to your website for information or to buy more products and how often they forward your newsletters on to others who will visit your website. Email campaigns work hand in hand with your website to drive traffic. It’s a process, not a destination!

Come back next Tuesday for ideas on what you can learn from your email list.

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Question and Answer: How to Offer a Free Ebook and Where to Store that Information?

Kit Elliott — Thu, 16 Jul 2009 13:26:44 +0000

From our Traffic Tuesdays – this question came in from Johnny Optimist…

Those are great ways to get people to sign up. Do you have any suggested ways, plug-ins, or other easy install options to capture the email address in the first place? Preferably something that doesn’t involve much if any codeing.

IE – If I have a ebook I want to offer, how do I set it up to allow access after a email account has been input and verified. Also is there a plug-in that will ask the user for the email address, send a auto-response to that address with the verify code, and send a second email with the link to the ebook or ebook attached? Even then, where do these names get stored?

For newbies just starting out, these fees can be a nightmare and they quickly add up (try it on a teacher’s salary or a work at home mom’s salary). For this service above, you would need to pay $19 per month for an autoresponder service. You’re looking to collect information, deliver an ebook and follow-up. I use two services right now for different sites:

Aweber and GetInfusionsoft

We have joint ventured with Aweber to bring you a FULL Video Training Series for people who need the full walkthrough.. Click Here for Step by Step Training. I use GetInfusionsoft because they have 1,000 times more features, flexibility, and control! (Although, they need to pay affiliates the residual instead of a one-time see ya later fee. That still gets me!)

So the bad news: $19 a month.

The Good News: Start Building Relationships Now! AND you can try it out for a $1 through our joint venture with them. You should see my logo (wealthworldtouch) next to theirs and when you signup for $1, you’ll receive the training every week from me.

Onwards and Upwards,

Kit