I did several tests on Bing the day of launch and wasn’t totally unsatisfied, but just as unsatisified with the results as I was with Live Search. Of course my searches don’t have to do with Travel, Healthcare, or Shopping, so that may have been my issue.

I suspect the “buzz” or increased comscore or increased traffic all had to do with launching a new site. It isn’t hard to see that if you do a media blitz on a new site (especially for someone like MS) that you will see an uptick in your traffic. If I had that kind of media coverage and did TV ads, I would also suspect a big increase. That doesn’t mean my site has done a good job of actually enhancing its search engine, it just means it has done a good job of marketing. Getting people to the site is 1/2 the battle. Getting them to come back after testing it out is where the implementation of strategy is going to be seen. I personally can’t say I will go back any more than the amount of times I went to Live Search (usually only to test it out to see if they fixed the thing and compare results to other engines).

I am interested to see how much marketshare they pick up in say a years time, as that will be a better measure.

Well, that’s just Johnny’s 2 cents.

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