Yes, that does help. Pointing the Adwords account to more specific audiences already talking about a specific niche would be huge.

As far as getting into a wave, if there was ever a reason to have a email list / subscriber list, that would be it. Being able to invite everyone who already follows you by choice and therefore is interested in your content would certainly be beneficial for a product development project. It will give them a sense of ownership in the process and most likely increase conversion once the product is delivered.

I guess it all goes back to the standard growth practices though since a Blog that has no readers will have a very difficult time finding applicable invitees.

I am very curious how the wave program will allow tangents / forks. If you had ever heard of the “Million Penguins” project a couple years back where Penguin publishing tried to do a Wiki to write a book where anyone could join and write/edit, it ended up with several “tribes”. Those that wanted to keep the current data and build from there, and then those who kept trying to highjack it and either replace the data or bring the story into a different track. Ended up being a great study on organization and leadership.

Thanks for the post, you have given more perspective on what can be done. I wasn’t planning on doing much with it, but I think I might grab my surf board now.

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