Google Wave Helps Marketers with Product Development, Collaboration, and Launches

Google Wave – Is it for Marketers?

Posted by Kit Elliott in Marketing, Marketing Tools, Marketing Your Website

Can you give some examples of how to use it for marketing?
I feel like I am being obtuse here because I have been hearing about how the Wave is better than sliced bread as of late, and am struggling to see mass applicability.

I can see small businesses (under 10 employees and not dealing with confidential data) possibly employing it. Large companies are another ball of wax though as internal and external protocol of handing information is going to limit the use of 3rd party applications that are on the cloud.

Even take a home association – the board would want to share a single file that had list of people who paid dues. As checks are received it is updated and all the others can that. This would be a beneficial tool. I can see that.

But I am just struggling on many other uses.

—Johnny Optimist

Hiya Johnny!

Thanks for the response to my posting about the Google Wave. You’re question is, “How can marketers use this?”

It’s probably too early to tell right now – but I’m hoping it will take the same concept of social networking and get rid of the “Myspace Effect!” Using it to add friends who aren’t really interested in anything you have to say, but having a million followers is “cool”.

Each “wave” will be tied a specific microniche. When you join a “wave” you get in on the conversation or collaboration or discussion about that microniche. This makes it easier to direct your Google Adwords to much more targetted audiences. (and increase conversions)

Now go further – how can you get your website, product, brand, service into a Google Wave? You invite prospects, buyers, consumers, fans of for your development, conversation, collaboration, fan meeting or product launches – and then, when you launch a product – you’ll be able to reach your buyers faster. Google Wave will be MicroNiche Social Community Sites.

Hope this helps!

Onwards and Upwards,

Kit Elliott