Now that the democrats have control of both houses, here come the FTC!  Have you noticed how when democrats hold power in both houses how the FTC and government regulation tighten up and start choking the profits.

Today – they announced their full fledged war against testimonials and advertising.  My marketing friend called and we were discussing the testimonial side of it.

This is very interesting:  If you have testimonials – if someone gets results with your product – you are allowed to display those results as long as underneath it – you present what an average person will do.

How do you track what an average person would do? Actually I know..

Results may vary.  99% of the people that buy this product will do nothing with it and so they will make nothing.  Hopefully, you are part of the 1% do-er’s and will see results.

How do you like my new disclaimer?

Along with the testimonials – you now have to disclose that people are paying for advertisements or you’re earning a profit by promoting a product.  It’s the attack on businesses .. which I’m not exactly sure I understand what the FTC’s beef is on business in the first place..

Last year – we were seconds away from collapsing, and if you talk to my financial planning friends, then they would say that for months, USA was in a state of financial “what the hell is going on” disrupt which changed by the hour.

And now that real people are working their tails off to not only learn these strategies but implement these strategies in their businesses – the FTC wants to punish these people.  Did they forget that small business employ over 50% of the people and make up over 50% of the GDP?  Small businesses employ over 50% of the people and make up over half of the Gross Domestic Product.. so wouldn’t you think that the smart idea would be to give incentives to small businesses.. give tax breaks to small businesses.. give these small businesses reason to grow.. reason to hire more.. let them keep their money so they can advertise more.. hire more people.. get health care plans for their employees..

Well – I’ll tell you one thing (my favorite saying) – That makes it somewhat hard to plan for the long-term when the government changes everything year to year.

Let me let you in on a little secret – there is no planning for the long-term.  It’s setup your systems.. implement as much as you can.. and create revenue from many different sources, because you don’t know when one of your revenue streams will get eaten by the FTC.. or by Google.. or by new affiliate tax laws.. or by the Amazon disrespect..

Let me make that very clear from here on out – I’m in the business to make money – and 100% of the time – my mission is to help people find what they desperately need and want – then sometimes I get a commission or referral fee and sometimes I don’t..so let this serve as my official notification of profits.

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