The classic marketing model was outbound oriented and generally consisting of an inside sales force calling on prospects and customers, telemarketing, tradeshows, seminars, trade publication advertising and publicity and broadcast advertising. Over the past few years, electronic marketing has become an essential part of the marketing mix. Marketing efforts for even the most traditional companies is shape shifting into an inbound marketing model consisting of search engine optimization, pay-per-click ads, blogging, social media and targeted landing pages.

As electronic marketing increases in sophistication, more can be done to attract prospects with less money in more creative ways. Here are just five inbound marketing techniques geared toward increasing your web traffic and revenue: Continued Reading »

As promised, here is the 2nd strategy from Commission Blueprint Version Two.  This is easy to do!

Method One

Ok, here’s the first way of implementing the strategy and in this example I’ll show you how I promoted a single Clickbank product on Adwords with low costs and massive results by using an incentive of an extra bonus.

Here’s what I did step by step:

Step 1

I went to the Clickbank marketplace and found a product that was both a proven seller and had a very generous affiliate payout.

Step 2

After choosing the product, I created a webpage to “pre-sell” it using the same methodology as I discussed in the ‘pre-sell secrets’ manual within the main area of the Commission Blueprint course.

On the pre-sell page, I outlined the benefits of the product and proved that it worked by showing screenshots of some of my own results.

However, instead of simply recommending it, I also created a highly relevant bonus that I would send the visitor if they bought through my affiliate link. In this case was a copy of an ‘info product’ that I had previously created.

What I did was to explain to the potential buyer that they’ll undoubtedly fail with this particular product unless they use it in accordance with the bonus that I was offering.

Here’s an example of a similar page I wrote to promote another product in the same way called ‘Keyword Elite’…

http://www.profitpraxis.com/KeywordElite.htm

(You can copy the wording from this one if you want)

Here’s another example that promotes ‘Speed PPC’:

http://plrwholesaler.com/bonuses/speedppc/

Step 3

After setting up the website, I went ahead and created a new Adwords campaign to drive traffic to the pre-sell page. However, instead of bidding on 50 or 100+ keywords, I only bid on very tight keyword variations of the brand name; in other words ‘SEO Elite’.

In this case the keywords were:

[Buy SEO Elite]

[SEO Elite]

[SEO Elite Review]

Step 4

I then wrote 2 or 3 killer ads and made my bids high enough to grab the number #1 spot to get exceptionally high CTR’s.

I also selected a ‘position preference of ‘1’ to make doubly sure I would be right at the top and accumulate the most amount of clicks (you can do this by following the ‘campaign settings tab’ in your Adwords account)

This isn’t the exact Ad, but it was very similar in style to this:

Step 5

I then began the campaign and initially had to suck up a rather terrifying CPC (cost per click) of around $2.  However, I slowly lowered my bids each day whilst maintaining a very high CTR and as a result remained at position #1 and received the maximum amount of clicks.

So what happened was that the people looking to buy SEO Elite would search for the product on Google, click my Ad, see the quality of the bonus I was offering, realize how much it would benefit them rather than buying directly from the site and would then order the product through my affiliate link.

(Remember, because I’m only bidding on the actual brand name, the traffic is ULTRA targeted.)

They would then send me the sales receipt by email and after I confirmed their order, I’d send them the bonus.

Tip: If you were to do this, the easiest way would be to set up a separate www.gmail.com email address specifically to receive and send bonus requests.

So how well does this work?

Well, for the campaign I mentioned above, it worked well to put it mildly.

In fact, for this particular promotion, I collected the following data over a 2 week period:

Clicks: 398

Average Cost per Click: $1.67

Ad Spend: $664.66

Sales: 26 x $100 = $2600

Net profit: $1935.34

Conversion rate: 6.5%

Pretty darn good especially for a $160 product.

Obviously this is just one example and you could set hundreds of these up in so many different niches.

If you are stuck for ‘bonuses’, www.NicheEmpires.com is an excellent source for finding them and is updated with new material each month.

Click Here to Get the Complete Commission Blueprint Training

Increase revenue with great landing pages

When a prospect clicks on a paid advertisement or organic search result link and is directed to a web page that is a logical extension of the link, then they have arrived on a landing page. A landing page can be a page on your website devoted exclusively to a particular topic or product. Or, to eliminate distractions, it can exist as a single page website with few or no other options than to buy a product, sign-up for a service, promote a special offer or other call to action.

Great landing pages are singularly focused and quickly pay off the promise or selling proposition presented in the link from which the prospect clicks. Prospects should know immediately they have arrived at the right place and the information is, indeed, exactly what they thought they would find. If your landing page doesn’t draw the prospect in right away, then it isn’t a great one.

A great landing page focuses on the offer, not the design. While design can add to content functionality, it is not the priority. Many of the best landing pages look like electronic versions of printed direct mail packages because that’s basically what they are. Guiding the prospects thought process, when it comes to design, has more to do with a variety of font sizes, colors, callouts, lists and other techniques to highlight salient points. Take a look at this example: Zero to $1.2 Million in Twelve Months Flat

A great landing page makes clear what the call to action is and, generally, offers at least one incentive for the prospect to take action without delay. Incentives can include free reports, extra reports if they sign up by a deadline, a discount, and free samples. Let the prospect know the value of the incentives, though, so they feel they are getting far more than the price they pay. Whatever you do, keep it simple and focused on what action the prospect should take. Don’t offer choices, rather, keep directing the prospects attention throughout the copy to take action.

Powerful landing pages include lots of testimonials to demonstrate the value of the offer and the success others have experienced by buying or signing up. Testimonials can amp up the enthusiasm level of the copy and add credibility through the experiences of others.

If your offer is tempting and priced well for the audience, a money-back guarantee can seal the deal. After you lead the prospect through all the reasons and incentives for taking action, relieve any purchase anxiety by adding a guarantee that lets the prospect buy with no risk. Don’t be skimpy on the guarantee or make it impossible to collect on it. Truth is, most people will never take you up on it, but it can make it easier for prospects to move into the buying mode.

Finally, as always, test the copy by creating different versions. Your goal is create the best mix of persuasive copy, incentives and guarantees to increase your conversion rate.

Whenever I read a great landing page, my heartbeat starts to increase and, even though I know how this works, I think “Uh-oh, I’m getting sucked in.” This is what should happen when prospects arrive on your landing pages. It’s is a lot of work, but well worth the revenue you can generate.

 Have questions about Internet marketing? Please visit my website at www.strategywriter.com.

The Traffic Machine - In Stores August 28th

Hi there.  

This is Kit Elliott with SuperAffiliate.com.  Here is a sneak peak at my new DVD called:  The Traffic Machine.

This DVD will show you how to setup your machine to pull in 250 to 1,000 visitors to your website per day.  

Take a look at this:

How to Get 250 to 1,000 Visitors to Your Website Everyday

It will be ready and in stock on the 28th.. I am starting with 100 copies, and as soon as production gives me the green light, I’ll let you know.  If you would like to notified when these are first available, please enter your name and email below to be placed on my “priority notification” list.

Onwards and Upwards,
Kit Elliott

P.S.  Follow Me on Twitter – Super Affiliate’s Twitter so you can get 1 of the 100 copies when they become available.

The Interactive Advertising Bureau just commended Google, Yahoo, and MSN for reducing Click Fraud.  WOW! They have a bureau for everything now.  I still believe that probably more than 30% of the clicks right now are fraudulent – designed to get the Adsense money.

Of course – the real secret:  The Bureau is just a business setup to cash in on the everychanging internet laws.  Hey – better safe than sorry!  And you better believe the government is looking for ANY and EVERY way to get more money from people working their butts off to live the American dream and work for themselves.  (PLEASE DON’T GET ME STARTED!)

I just read that the government wants a 10% tax hike on the people getting plastic surgery because it’s a “cosmetic” luxury that most people don’t need.   If we let the government decide on what to tax based on what people don’t need – then I’m sure EVERY SINGLE business out there will enjoy paying the extra 10% on top of their unfair 20%..

Just remember the psychology here: 2% increase.. 2% increase..  after 25 years – you’re up to 50%!

Okay – but this post is NOT about taxes..  I keep going off on tangents.

This is about conquering pay per click (Google, Yahoo, MSN!)  I just found this video about Pay Per Click Advertising Secrets!