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My first book, “Traffic Blast!” was officially published in the Amazon Marketplace.

Kit Elliott's Book - Traffic Blast!

My book solves the biggest problem with most local businesses and online marketers and answers the question – “How do I get traffic to my website”.  This is a complete 31 day blueprint for getting more traffic to your website.

You can grab your official copy here:

Kit Elliott’s Traffic Blast

Onwards and Upwards,

Kit

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First, this post is for affiliates only.  If you are not making at least $1 selling other people’s products, then this is probably not for you.  Yesterday, I spent an hour on a simple blueprint that I created after noticing certain trends with Google..  These trends are not being taught by the guru’s, but some of the software and tools are being used by the guru’s and super affiliates.

What is the trend?Okay I can’t reveal the trends just yet.  I would like to know who my serious affiliate marketers that come to this site are..   but within a week, I will let you know.  But it involves highly optimized SEO using three simple simple simple tricks. (did I say simple?)

For those affiliates who continue to bang their head on the wall and are tired of shelling out advertising dollars – then, you’ll love this new SEO trick!

Why?

You get page 1 rankings on Google for a lot of keywords that real buyers are searching for at NO advertising cost to you!  Why?  Cuz your sites will be on the “left” side of Google now instead of the paid “right” side.

For example, my new criteria for selecting keywords.. I found 12,000 people searching for this keyword per month.. The competition was 10,000 to 100,000 pages..  Yesterday, I used my strategy, and today, I woke up to the number one, number two, number three, number five, and number ten listings in Google!

I’ll be holding a special teleseminar or webinar that will explain the three strategies.  These three strategies take about 30 minutes!  (really!!)  For affiliates only, please opt-in to my list and I’ll notify you when I’m done testing and completely ready to reveal my new strategies.  I’m not going to bombard you with crappy offers and big product launches; that’s not my style.

Super Affiliate Hosting

• Hostgator: I always have technical questions for programmers and my hosting company actually answers them 24/7. They don’t have to either (because they aren’t responsible for WordPress technical support). BUT this is why I use them! This are there 24/7 and they fix my sites on the spot.

Blogging

• How to Start a Blog That Matters: Want to know my inspiration for blogging and how to start one that really matters. This is the complete training.
• My WordPress Theme is Called Freshlife: I have used this theme for SuperAffiliate and Kit Elliott w/ Kit Elliott.
• WordPress: You can download the latest version of WordPress here, and if you need a FREE installation, please check out my free wordpress installation and premium template special.
• Free WordPress Plugins: You can download the coolest plugins for WordPress to make it “do” just about anything.

WordPress Plugins (and growing)

• Pretty Links: Cloak your affiliates links and manage all of them in one place. This has been a time saver for me because now no more “searching” for affiliate links. They keep them nice and organized like a recipe box.
• Backup Your WordPress: I hate worrying about if my website goes down – do I lose everything? You know that nagging feeling. Don’t fret. This is a simple PRESS A BUTTON and it backs everything up – PRESS A BUTTON and it loads everything back to normal.
• Advertising Plugin SuperAffiliate Uses: Want people to pay you for advertising on YOUR website. This is an easy to install, easy to add different advertising options (all on autopilot).
• Share and Follow Plugin: Easily add the social media and bookmarks to your posts and pages. I recommend this one or sexy bookmarks.

Email Marketing

• Aweber: The best autoresponder and email marketing system I’ve found. If you’re not capturing and following up with your leads, you’re not in business. It’s a simple as that. Aweber is affordable, very easy to use, and can grow with you as your business grows. I’ve tried many others, but have always come back to Aweber. Must Have.
• Popup Domination: This is the software I use for the opt-in form that “magically” appears over this blog. Works great and gives me an extra opportunity to capture leads. Recommended. (Works with Aweber)
• Ultimate Footer Popup: This is another piece of software that “slides” an opt-in box UP at the bottom of a sales page, blog, etc. Another unique method I’ve used to capture leads. (Works with Aweber.)

Website/Squeeze Page Design

• Optimize Press: Before Optimize Press, it was common for me to spend $500 to $1,000 or more to have a designer create an opt-in page or sales letter page from scratch. After Optimize Press, I can now “click and create” professional-looking opt-in pages, sales pages, membership sites, and more. It’s like getting unlimited website design services for a one-time fee of $97. Another must-have tool that’s indispensable.
• My Adsense WordPress Theme: This is the WordPress theme that makes it easy to setup and drop your adsense in the most profitable zones.
• Affiliate Review Templates: Find some products – add a review template that converts your traffic to buyers. These are the best out there.
• Niche Templates: I like being a members of Niche Templates because they find the niches for me and send me the complete ready to go templates. I just have to add SEO with SENuke (and I’m in profit!)

Membership Software

• Digital Access Pass: This is the software that I use for membership sites like WealthWorld (and download pages). This is most advanced and simple to use plugin for WordPress. You drop it in and protect pages. Works with most shopping carts.

Viral Marketing

• Viral PDF Generator: I love this service. With VPG, you can create viral pdf reports that are 1-click rebrandable. You can create “free to rebrand” reports for your opportunity… or reports that customers must pay to rebrand. Lots of options, all explained by the creator of VPG, James Grandstaff.

Time Management

• Nozbe: I’d be lost without my Nozbe account. With so many projects going on simultaneously, personal activities, appointments, etc., I love being able to access and organize ALL of this from any computer, my iPhone, and iPad. If you need an organizational system that really works, I highly recommend testing out Nozbe for yourself. (I’d be lost without it)

Affiliate Marketing Training

• Affilorama: It’s not only the quality of this training that’s surprising. It’s that it’s free. Over 100 hours of video lessons, tools, training. If you’re asking yourself, “How in the heck do I get traffic?”, then you need to create an account at Affilorama and go through their free training. Highly recommended.

Keyword Research

• Market Samurai: I love Market Samurai because of their rank tracker and SEO competition scoring so you can find profitable markets with little competition fast.
• Google Keyword Tool: Use this tool to find keywords that are getting the monthly searches that you need to make it “profitable” but the funny thing is that the competition bar does not work right but I still use it as an indicator for “low competition”. Strange?

Link Building

• SeNuke: This is the complete all-in-one solution for getting the top spot for ANY keywords. You can even start your own SEO business with this do it for you tool. I do SEO twice a week and “set it and forget it” for the entire week!
• Free Advertising Academy: This is an eye-opening course by Jeff Gardner that will get you in the “marketing mindset” and will show you how to get free traffic to ANY product/offer or service. Rated A on IMReviews.

Outsource

• Fiverr: I’ve had a bunch of jingles, logos, bookmarking, and SEO work done for FIVE dollars. Incredible.
• Elance: One of the best outsourcing place known to have quality workers but cost a bit more than the others.
• vWorker: Formerly, Rent a Coder – They have evolved into a powerhouse and I find really cheap workers here.
• 99Designs: For my big projects – I’ve used 99Designs for logos and blog design. I recommend logos only here. Blog design – absolutely a ripoff.

Twitter Management for Multiple Niches

• Tweet Adder: This was the complete eye-opening software that changed the game for me. This allows me to spread my posts out over time, schedule tweets, automatically reply to followers and retweet (all on autopilot. It’s been a lifesaver for my multiple niches and really is the key component for creating a lot of interaction with my different niches!

Video Player

• Easy Video Player: Most of the big players out there are using Easy Video Player. You upload your video, add some clever features, and copy the code. Easily embed video in ANY website using this plugin.

Virus and Malware Protection

• Anti-Virus Elite: Back in 2009, this site got hit with a malware, and I lost 5 years of blog posts. Using this software, I was able to keep it free and clear of any viruses and now, we’re dominating the search engines once again.

Other Opportunities I Make Money In

• Empower Network: I joined Empower for multiple reasons: The founders are smart, successful guys in the industry with integrity. The products are evergreen and in-demand by millions of network marketers worldwide. The marketing system is already set up and ready to go. Oh yeah… and it pays out 100% commissions and recurring residual income. When I ran through my “Opportunity Review Checklist”, it had everything I look for – so I joined. If you’re interested in finding out more, check out my Empower Network Review.
• MatchRatePLUS: This company offers a patent-pending 25% Cash Back services to U.S. business owners on their credit and debit card processing fees. I joined, because I’ve had a friend in the credit card processing field for years – and he’s made a lot of money in this industry. I like MatchRate, because it’s free to join, they give you all of the training you need to get started, and you can get paid as Agents you refer share this service with merchants. So far, I’ve signed up 675 Agents, my total “Agent Organization” is at 8,127, and my monthly residual income increases by 30% per month.

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This is Kit Elliott with SuperAffiliate.com. It’s a great day for online profits, and I’m really stoked about using the new “affiliate” linking strategy that got me listed on page 1 of Google in 2 days.

First, let’s review the five basic steps of affiliate marketing:

Keyword Research
Profitable Niche
Build WordPress (for SEO purposes)
Create 3 Posts
Get Traffic

For most people I run into – it’s the first and last step that cause a lot of “dropouts” or “you lost me” blank stares. That’s fine. I created two rule of thumbs for step one and found a great new affiliate tool for the last step..

Keyword Research (Basic Rule of Thumb)

1. If the keyword is getting 1,000 to 10,000 searches per month.
2. If the competition has less than 70,000 pages competing for that keyword in quotes. I really try to stick to less than 20,000 pages. The really odd thing – YOU KNOW IT WHEN YOU FIND A WINNER!

Let’s say you found a keyword for your niche that meets both. You have some affiliate products you want to promote. You quickly adopt the Build WordPress. I have video instructions on how to build a WordPress..

Create three posts concentrating on the keyword you want to target. Make sure this keyword is in the headline. It’s very simple. Name your graphics that keyword.. tag the post with those keywords.. and fill in your SEO All in One Plugin with those keywords.

Then, off to the last step: GET TRAFFIC!

This is the dropoff for most people, because it feels tedious.. it feels time consuming.. because you do some actions, and you don’t see immediate results.. What I’m about to show you – you should see results in 2 days.

I’ve been testing it out for different keywords, and I find that I get page one of Google within 2 days! (this is no exaggeration!)

What is the service?

Two services actually..

Automatic Submissions (submits your articles, your videos, your blog posts, your RSS feeds, and re-submits links to those articles, those videos, those submission links and then, pings those links..)

The service is called SENuke, and you can try it out for free for 7 days. I get credit for any signups so try it out for 7 days, and if it works for you like it does for me – then you’ll stick with it. If you don’t like it, you didn’t lose any money.

Click Here for the 7 Day Trial Offer

The second service is really cool.

I spent some time writing articles, but I’ve heard that Google is starting to slap “repeat” content that they find on all the article sites. The solution – simple software that rewrites that article using synonyms. It’s called Content Boss!

I use Content Boss, and then, submit my article using SENuke.. and then, I ping all the links that they create for me.

Two things happened:

SENuke keeps track of all those links. That would be a nightmare. The URL manager is a great tool so you can submit your article and your “rewritten” articles.. plus it keeps track of all those links.

What can you do with those links?

You can create a “all in one” RSS feed! And submit that link to RSS directories.. and ping it… using what?

You guessed it – SENuke!

There are no excuses now for affiliate marketing. REALLY? REALLY! REALLY? I could go on and on and on, but I’ll let you try the service out for 7 days.. I’d be interested to hear feedback from you.. Please leave your comments.

SENuke – 7 Day Free Trial Offer

Content Boss – Rewrite Articles

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The experts rated 149 factors contributing to search engine rankings such as keyword and non-keyword data, links, social media, usage data and negative factors. The research presented the following conclusions about the top five most important factors impacting a website’s search engine ranking.

1.    Keyword-Focused Anchor Text from External Links: The most important factor agreed upon by the experts was external links using keywords in the anchor text. Right now, a diversity of link sources that use your keywords in the link is the single most important area of focus to increase page ranking.

2.    External Link Popularity (quantity/quality of external links): Coming a close second for importance is the quantity and quality of the links. Cultivate good links and get rid of the bad ones continually and be on the lookout for new quality websites for inbound links.

3.    Diversity of Link Sources: Make sure links come from a variety of sources and unique domains. The more diverse your sources, the higher you’ll be ranked, as long as the links are relevant to your site. Diversity means the types of sources, but also being linked from a sites that do not share domain registration. In other words, each is independent from the other sites.

4.   Domain Trust and Authority: Trust and authority factors associated with your site as well as the sites where you have inbound links has become an important ranking metric. Trust relates to who links to you, who you link to, registration information and user data signals. Linking, of course, means avoiding spam sites and focusing only on quality. Rankings also take into consideration the trust built by the domain owner. A trusted company will benefit with higher rankings when launching new, related sites, while lesser quality domain owners will have to virtually start from the bottom and build their rankings the old-fashioned way—with lots of hard work. User data signals crawlers that a particular site is being used naturally or organically, the way search engines hope people will use the web. A site built for natural usage will benefit by increasing its trust metric.

Authority is measured by link popularity, link diversity as pointed out in #4, links added over time and link distribution throughout your site. Links coming from popular domains (not just a popular web page) adds more juice to your authority as does the diversity of domain sources. Temporal analysis means how many new links are added over time. When a tremendous spike occurs in new links added, there is some suspicion from the crawlers. Unless the crawlers can find a credible reason for the spike, it may be assumed the links were purchased and, therefore, not high quality. Distribution analysis looks at whether links are assembled on only one or two pages or throughout your entire site. The latter contributes to a higher authority score.

5.   Keyword use in title tag: Taking the time to use keywords in the title tag will generally have a very good payoff.

What ever happen to the days when you could just put up a website and somehow people would visit it? Search engine optimization to boost organic search rankings is getting increasingly complex. Chunk it down and dig in or hire a qualified SEO consultant as a guide.

To learn more about search engine optimization and Internet marketing, visit my site at www.strategywriter.com.

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1. The Death of Affiliate Marketing?
2. Maturing From A Get-Rich-Quick Platform
3. Secrets of the Seven-Figure-Income Super Affiliates
4. Before You Spend A Dime On Google Adwords
5. Understanding A Key Google Metric: Quality Score
6. It All Begins With Your Keyword Research
7. Group Your Keywords Into Categories
8. Build Landing Pages Specific To Each Of These Categories
9. Set up Your Adwords Account
10. Write Ads for “Groups” Of Keywords
11. Optimize Your Adwords Settings
12. Tips For Setting Your Daily Budget
13. Split Test & Track Your Results
14. Further Your Education

The Death of Affiliate Marketing?

Some are calling it “The Death of Affiliate Marketing On Google.”

And while experience tells us that’s a pretty bold, over-the-top claim, affiliates interested in purchasing pay-per-click traffic through Google Adwords need to pay close attention to the lesson that follows.

Because sweeping changes have been taking place on Google’s ad network over the last six months that are going to forever change the face of affiliate marketing.

Affiliates with a “get-rich-quick” mentality will crash and burn.

While a handful of savvy affiliates committed to long-term business growth and success are going to enjoy increased market share.

You see Google is on a rampage of sorts right now. They’re purging their entire ad network of websites that offer visitors limited standalone value, tossing them out on their heads.

“How dare they?!?!,” you ask?

Well, keep in mind that Google is a business, plain and simple, not a philanthropic volunteer manager of all things search. And Google’s client is NOT you, the business owner, but rather the end users — the millions of people who visit their search engine to find information every day.

If Joe Public doesn’t find value in the websites that appear when they click on Google’s ads, then guess what? Joe Public will stop clicking on these ads — and Google won’t generate an income.

So no matter whether you’re interested in …

1. Ranking in Google’s organic (a.k.a. free) search results, or
2. You want to buy instant traffic from Google via Adwords

You need to step back and examine your overall site and business model from Google’s perspective.

Maturing From A Get-Rich-Quick Platform

Making your fortune with Google Adwords used to be this simple …

1. You signed up as an affiliate for a few related products
2. Built a small site to promote these products with limited content
3. Opened an Adwords account
4. Set up your ad campaign
5. Plugged in a credit card number
6. And voila…

Instant traffic and sales!

It was an easy formula to follow and an easy way to get rich.

Millions of dollars in affiliate commissions exchanged hands as the Adwords network slowly became flooded with mini affiliate sites, jammed with little more than banners, affiliate links, and a few hyped up paragraphs of sales copy.

And by 2005, Google realized they had a problem.

Their ad network was sinking under the weight of garbage websites that were providing searchers with little value.

So the sweeping changes began…

Secrets of the Seven-Figure Income Super Affiliate

Fast-forward to today and you’ll see the golden age is now over and success with Google Adwords is not nearly so easy.

Yes, there are still affiliates making their fortunes with the help of Adwords, spending $10,000+ PER DAY on clicks and generating profits of well over seven figures annually!

We see daily proof of SellHealth affiliates making their fortunes using this 500lb gorilla of PPC networks.

But these are savvy entrepreneurs who:

1. Invest considerable time and money creating a unique experience for their website visitors.
2. Carefully balance thoughtfully chosen promotions with valuable content.
3. Establish an ongoing relationship with their market via email, social networking, forums, etc.
4. Leverage the expertise of third-party Adwords gurus to hone their skills.
5. Commit to ongoing testing, never settling and never assuming what works today is going to work tomorrow.

If you think this sounds like a lot of work, you’re right. It is.

Fresh, relevant content generation has become the name of the game.

And creating ANY sort of content — whether it’s articles, blogs, videos, discussion forums, audio interviews, etc — can be time consuming and costly.

That’s why now, for the first time since the birth of Adwords, there’s a fresh, potentially lucrative opportunity for committed affiliates to push ahead and gain market share as Google strips their ad network of imposters.

Before You Spend A DIME On Google Adwords

You CAN make money with Google Adwords as an affiliate. Plain and simple. But it’s also frighteningly easy to lose your shirt if you do it WRONG.

Over the years, we’ve heard endless horror stories of site owners “turning on” their Adwords campaigns, walking away for a week, and coming back to bills in the $1000s — with NO sales to show for it!

So this lesson aims to offer you education and protection:

• Giving you an introductory overview of the steps you must take to be successful…
• While pointing you to valuable resources that will help further your education and keep you from making costly mistakes!

And the first, most important lesson, is this:

No matter whether you’re aiming to rank at the top of Google’s organic (a.k.a. “free”) search results, or you’re purchasing traffic in their Adwords network…

Google always favors RELEVANT websites with fresh, quality content!

It’s naive to think you can slap up a five-page website jammed with affiliate links, turn on Google Adwords, and then relax while the commissions roll in.

Sure. Google will happily take your money…

But expect to pay exorbitant costs per click that make the mere thought of turning a profit laughable.

If you want to:

• Earn high visibility in the network
• Attract MORE clicks to your ads
• While paying LESS per click
• And enjoying top sales conversions

You will need to commit to developing your website as a quality resource, with standalone value.

Understanding A Key Google Metric: Quality Score

In the good ol’ days, bidding for traffic was simple.

You told Google the maximum cost-per-click you were willing to pay for any single keyword. And you were able to see what “rank” your ad earned in the paid listings for this price.

Bid more, rank higher… Bid less, rank lower…

Today it’s not NEARLY this simple.

You still choose your keywords, your maximum bid for each keyword, and your total daily budget. But Google has ultimate control over your listing position and impression frequency (i.e. how often your ad appears).

And it’s all driven by a key metric that Google calls “Quality Score.”

Here’s Google’s definition of it:

“The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).“

Simply put, Quality Score is a measure of how closely your ad and landing page match the needs and objectives of searchers for any given keyword.

Each keyword is assigned a “Quality Score” out of 10.

A score of 0-3 out of 10 is considered POOR.
A score of 4-6 out of 10 is considered AVERAGE (room for improvement).
A score of 7+ out of 10 is GOOD/EXCELLENT.

Generally speaking, keywords with LOW quality scores are displayed less frequently and will cost you more per click. And keywords with HIGH quality scores are displayed more frequently, closer to the top of the ad listings, and can eventually cost you LESS per click.

So as you can see, it’s in your best interest to create a campaign that optimizes your Quality Score for each keyword!

To get a complete explanation of Quality Score and how it’s calculated directly from Google, you can click here now.

It All Begins With Your Keyword Research

So now that you understand the end goal is to run a campaign that earns high “Quality Scores,” we can reverse engineer the process it takes to get there.

And no big surprise, a good PPC campaign both begins and ends with keyword selection — i.e. brainstorming the list of words and phrases that potential clients are using to find your products, services, and information.

It’s a process that most affiliates find deceivingly simple…

Yet it’s EASY to overlook keywords that receive high volumes of searches… neglect keywords with limited competition… or choose the wrong keywords entirely.

Building a comprehensive keyword list will begin with a simple 20-minute pen-to-paper brainstorming session.

But it should not END there.

Because there are some fantastic research tools available that allow you to tap into metrics collected by search engines on their daily queries to see:

1. What keyword combinations your market is searching
2. How often they’re searching each individual term
3. How much competition exists for each keyword
4. Popular misspellings, plurals, abbreviations, and phrasings you may not have thought of!

Plus much more!

The two keyword selection tools we recommend you start with are:

Google Adwords Keyword Tool – FREE! https://adwords.google.com/select/KeywordToolExternal

The obvious benefits of using Google’s keyword tool are (1) it’s free, (2) it’s Google-specific, and (3) it will save and import keywords you like into Adwords.

Personally, we’re big fans of this tool; it’s a great place to start your research. However, the drawbacks are that you aren’t offered the same brainstorming and list management tools offered by paid services.

Wordtracker — http://www.wordtracker.com

After experimenting with a variety of paid keyword research tools over the years, Wordtracker remains our standout favorite for non-techies.

It offers comprehensive tools that facilitate brainstorming and help you dig deep into the search results to locate valuable “long tail keywords” that have decent search volume but limited competition.

Plus, their keyword list management tools allow you to save multiple projects and lists for exporting into Adwords.

Wordtracker is not cheap, but they offer multiple levels of subscription and a free trial to get you started. A worthwhile investment.

Group Your Keywords Into Categories

When you brainstorm that first list of keywords, you’ll probably come up with roughly 20 variations of terms and phrases your potential clients might search before you run dry.

That’s when you’ll turn to the keyword research tools we’ve referenced above.

From there, your keyword list will explode.

Because chances are good these research tools are going to give you literally HUNDREDS of keyword variations that simply haven’t crossed your mind.

And that’s when you need to start methodically grouping your related keywords.

You won’t run the SAME ad to all of your keywords. For example, if you were promoting GenF20, our best-selling anti-aging nutritional supplement, each of these keywords would require a different ad:

• “anti aging supplement”
• “reduce wrinkles”
• “look younger”
• “improve memory”
• “feel younger more energy”

If you used the SAME ad for all of these keywords, your Quality Score would be terrible, your costs-per-click would skyrocket, and you would see pathetically low click-through rates.

Why? Because people searching these terms all have different needs.

So instead, you want to group similar keywords into categories with the plan to:

1. Write individual ads for each keyword group
2. Create individual landing pages on your site for each keyword group

This will not only help to ensure you enjoy a high Quality Score, it improves your chances of enjoying high sales conversions as well!

Build Landing Pages Specific To Each Of These Keyword Categories

Once you’ve brainstormed and categorized your list of keywords, it’s time to create individual landing pages for each keyword group.

For example, let’s say you’ve brainstormed three keyword groups for GenF20:

Keyword Category #1 – Anti-Aging Supplement

anti aging supplement
anti aging supplements
anti aging natural supplement
best anti aging supplement
anti aging dietary supplement
anti aging vitamin supplement

Keyword Category #2 – Look Younger

look younger
looking younger
look younger instantly
look 20 years younger
make yourself look younger
look five years younger
look much younger

Keyword Category #3 – Reduce Wrinkles

reduce wrinkles
how to reduce wrinkles
reducing wrinkles
reduce face wrinkles
reduce facial wrinkles
products to reduce wrinkles
products that reduce wrinkles

You could point all of your ads to the SAME destination URL – like your homepage at www.yoursite.com.

But if your site reviews a wide range of health supplements, it’s unrealistic to expect the visitor who has arrived through your “Reduce Wrinkles” ad to spend 2-5 minutes exploring your website to find info relevant to their needs.

• If they don’t see what they’re looking for within the first 10 seconds of entering your website, they’ll leave…
• You’ll have wasted good money on clicks…
• And Google will punish your naivety with a low Quality Score. (Less visibility, less traffic, higher costs-per-click!)

Instead of driving traffic from your Adwords campaigns into your homepage, you should be creating custom landing pages for each keyword category.

For example, in this case you’d create:

Example:

• An “anti-aging supplements” landing page at www.yoursite.com/antiagingsupplements
• A “look younger” landing page at www.yoursite.com/lookyounger
• A “reduce wrinkles” landing page at www.yoursite.com/reducewrinkles

Each landing page would feature product recommendations, reviews, and content geared toward someone with the very specific focus of:

“anti aging supplements”
“looking younger”
“reducing wrinkles”

And each landing page would make liberal use of the keywords that appear in that specific keyword group (without overdoing it at the risk of being penalized by Google).

This will not only improve your Quality Score… it’s a proven strategy for improving your sales conversions, too!

Set Up Your Adwords Account

Once you’ve brainstormed your keywords, categorized them, and built keyword specific landing pages, you’ll be ready to set up your Google Adwords account.

Finally!

Google makes this process easy.

Go to http://adwords.google.com and click the “Get Started” button. You’ll be prompted through their sign up process, and in less than 5 minutes you’ll have a Google Adwords account.

Once inside, though, resist the urge to set up a campaign to run in the first 15 minutes. Google DOES make setting up your first campaign VERY easy because they want you to experience the addictive rush of “turning on” the flood of traffic to your website.

But be warned…

Newbies typically overlook settings and features that REDUCE your costs and IMPROVE your overall results!!!

An extra hour or two spent reading the educational resources recommended at the end of this article will help you navigate the Adwords interface like a professional and choose the best settings to maximize your overall profits.

Write Ads for “Groups” Of Keywords

The basics of writing an Adwords ad are simple. You have:

• 25 characters available for the headline
• 35 characters for a first line of ad text
• 35 characters for a second line of ad text
• 35 characters for a display URL

This includes spaces and punctuation!

Fortunately, Google Adwords makes an ad text editor available, which makes writing and brainstorming ads in this format a snap.

The general philosophy for writing effective ads is to:

1. Feature your keywords in the headline of your ad — this is an extremely effective, proven strategy, so start by doing this!
2. In the second and third lines, feature a specific, relevant benefit your website has to offer visitors — something directly related to the reason they’re performing a search for that specific keyword!
3. Feature the same relevant keywords in your display URLs whenever possible.

And this point can’t be overemphasized: Write ads in the same language your customer is searching and connect with your prospects on their terms, reflecting back the benefits they’re actively seeking.

Here is NOT the place to introduce new concepts, features, or brand names searchers are unfamiliar with. Save that for your sales process.

Optimize Your Adwords Settings

Once you’ve written keyword-specific ads that point to keyword-specific landing pages, you’re nearly ready to turn on the campaign!

Before you do, though, here are some quick tips for settings to check:

1. Turn OFF traffic from the Content Network. Under Campaign settings >> Select Networks & Devices >> Select “Let Me Choose” — and UNCHECK the boxes next to both the “Content Network” and “Search Partners.” This will ensure you ads only appear when people do direct searches on Google — a better, safer place to start when you’re new to Adwords.
2. Choose “exact match” over “broad match” and “phrase match” for each of your keywords to start. This limits your risk by ensuring that only people who type in the EXACT keyword you’ve specified will see your ad. Once you’ve determined what exact match keywords work, you can begin testing broad and phrase match.
3. Include a list of “negative keywords” for each ad; words and phrases you don’t want the ad to appear for. (Simply add the keywords to your list with a minus sign “-” in front of them.) This is a strategy used by ALL of the most successful Adwords account managers. For example, if you sold food for pet rabbits, you might want to add “Easter Bunny” and “Easter Eggs” as negative keywords, so you don’t waste money on completely unqualified traffic.
4. Choose a keyword bid price LOWER than Google’s suggested bid price. It’s better to start LOW with your bids and daily budget, monitor the results, and increase slowly based on positive results.
5. Aim to have your ads appear within the first five listings — it’s the top eight to eleven ads that are rotated through the first five ad positions that appear on page one of Google in the search results. Your maximum bid, quality score, and click-through rate will all impact how often your ad appears.

Tips For Setting Your Daily Budget

Setting your daily budget in Adwords can be tricky.

If your website is new, you’ll need to experiment and should expect to lose money in the early days of your campaign as you figure out what you can afford to pay per click while remaining profitable.

On the other hand, if your website is established, it’s relatively easy to figure out the value of a single visitor to your website.

You calculate total profits for, say, 30 days. Divide this by the total number of visitors your website generated over this same timeframe. And you’ve got the total value of a SINGLE visitor to your website.

(Calculating this number using MORE data makes it MORE accurate.)

For example, let’s say your total commissions for the month of January were $1,500.00 — and your site generated 500 visitors during this time.

The total value of a single visitor = $1,500 divided by 500 = $3.00 per visitor.

This means you could afford to bid a maximum of $3.00 per visitor to break even.

We’ve really simplified this here; if you’ve got a big, complex site where you promote a wide variety of products, you should break this down by page, product, and keyword group.

And it’s worth noting, too, that organic traffic tends to convert sales at a higher rate than PPC traffic (people are less trusting of sites they click to via ads).

But at least this gives you a starting point!

To remain profitable, you can’t spend MORE per click than the value of a single visitor to your business!

Of course, that said, when Google asks you to set your daily budget, you need to try not to be too conservative or Google will give your ads low priority.

Tools To Help You Estimate Costs Per Click On Keywords:

Google’s Traffic Estimator Tool is supposed to help you estimate cost-per-click for any given keyword, but the results it returns are not always accurate.

You may wish to try www.KeyCompete.com or www.SpyFu.com.

Test and Track Your Results!

One of the most beautiful aspects of Adwords is that they’ve made it dead simple to test multiple ads to the SAME group of keywords.

Add as many text ads as you please, and Google will display them alternately, showing you the impressions, clicks, and clickthrough rates generated by each one. You can also control whether Google displays the ads equally, or favors the better performing ads.

To start, select “Rotate: show ads more evenly” to make sure you get accurate data for each ad.

Drive the traffic for each ad to a separate landing page. Then see which one performs better over time using Google’s Conversion Tracker, which gives you simple code to copy and paste into the thank-you page displayed after visitors take action (i.e. buy, subscribe).

3 More FREE Tools We Highly Recommend For Tracking Key Metrics:

Google’s Website Optimizer Tool – for testing multiple variations of landing pages.

Google Analytics – for comprehensive tracking of all your website traffic.

Google Adwords Editor – for managing large-scale campaigns, ad groups, keywords, and ads.

Further Your Education

We know from experience (and from writing some whopping-huge monthly commission checks)… Google Adwords can be an extremely valuable source of traffic for any affiliate business.

However, your success with it will be ultimately determined by your willingness to heed the advice of those who’ve walked before you.

It’s true that many affiliate go on to earn six- and seven-figure incomes using Adwords as their sole source of traffic. But Adwords marketing is NOT for the faint of heart and overzealous trail blazers can quickly find themselves holding a jaw-dropping credit card bill with no sales to show for it.

As we mentioned earlier, this lesson is not intended to be a comprehensive guide to affiliate marketing in Google Adwords.

It’s merely an introduction highlighting some of the more advanced strategies we see generating daily successes for our top affiliates.

So before you dive headlong into your first major Adwords campaign, you’d be well-advised to further your education with these industry leading resources:

Resources:

The Definitive Guide to Google Adwords, by Perry Marshall & Bryan Todd

ROIRevolution.com - Google Adwords Certified Trainers & Resources

Google Adwords Learning Center – Google’s own training center for Adwords

Wordtracker.com – Excellent source of advanced keyword research tutorials

Here’s to YOUR success with Adwords!

Incoming Search Terms:

• adwords example
• control purchased adwords traffic
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Just copy and paste this list right into the Pinging Service box and save.  Everytime you post a new blog post – WordPress will automatically notify these update services that you have a NEW blog post.

The more ping.. the higher the bing.

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1. The Stuff You Should ALREADY Know… Self-Quiz!
2. How Google’s Business Goals Affect YOUR Income
3. The Key To Winning Google’s Favor
4. Choose A Focus For Your Affiliate Website
5. The Keyword List As Your Launch Pad
6. FREE Tool To Help You Generate A Keyword List
7. Building A Website That’s Google Friendly
8. The #1 Most Effective Strategy For Earning Top Rankings
9. Tips For Increasing Your Inbound Links
10. Where To Further Your Education

The Stuff You Should ALREADY Know… Self-Quiz!

It’s difficult to start an Internet business these days without some rudimentary understanding of the direct correlation between where your site appears in the search engine listings, the volume of traffic your site generates, and your total income.

Top Rankings In Google…

= MORE Traffic To Your Website
= MORE Clicks On Your Affiliate Links
= MORE Captured Email Addresses For Follow ups
= MORE Total Commissions

It’s simple logic, right?

So to make sure this action plan gives you the most current search engine marketing secrets you can apply to your website TODAY to increase your overall traffic and income, we’re going to brush past many of the basics.

For example, we’re going to assume you already know:

1. Search engines have “spiders” and “bots” that “crawl” the Internet, “indexing” websites. This simply means they’re collecting and storing information about your website that’s then used to “list” and “rank” your website in related searches.
2. A complex set of proprietary “algorithms” decide where your website will be listed and ranked, meaning where your site will appear in the results returned for any particular search done by Joe Public.
3. These algorithms, or ranking rules, are NEVER published by the search engines and are constantly being updated and changed to ensure less scrupulous site owners can’t artificially manipulate the search results (i.e. So searches for “romantic date ideas” or “dog training tips” don’t return PORN listings!).
4. “Organic” or “natural” listings refer to results in search engines that are NOT paid for. Paid listings (typically PPC) will be dealt with in a separate article that you can read here.
5. Organic listings are FREE but the rank of your listing is NOT guaranteed and can change at any time as ranking algorithms are updated and spiders crawl the Web 24/7, collecting fresh information about your competition, new and old.
6. “Keywords” will be the driving force behind your search engine marketing efforts. Your goal is to reverse engineer your ideal customer’s thought process to figure out what words and phrases they’re typing into Google to find your products and services.
7. SEO refers to “Search Engine Optimization,” which is simply the process of making sure every aspect of your website content and design is optimized so that your website appears at the top of the search results when people type in phrases related to your site content.

Now don’t worry if these concepts are new to you.

You will still find value in lesson to follow as it contains specific, actionable strategies that you can apply to your website right away for improved rankings and increased traffic.

However, we’d also highly recommend that you invest in a few of the educational resources mentioned at the end of this lesson.

Because while search engine marketing firms will charge you $1000s to optimize your website and build a campaign for you, the reality is that once you understand a few basic concepts, you can do the majority of the work yourself… even if you’re not a “techie”!

Plus, search engine marketing isn’t something you can do once and expect your 3-4 weeks of effort to carry you for years to come.

It needs to be an ongoing process…

Which is another reason why it’s far more cost effective to get educated and do it yourself!

How Google’s Business Goals Affect YOUR Income

Today, any conversation about search engine marketing is a really a conversation about Google.

Sure, Google’s two closest competitors are Yahoo and Bing. But frankly, 65% of all searches are done via Google and their marketshare continues to expand. In fact, YouTube, which is OWNED by Google, actually gets more searches than either Yahoo or Bing.

So since much of the work you’ll do to earn top rankings in Google will produce comparable results in the other search engines anyway, your SEO efforts are truly best focused on Google.

And here’s the #1 most important concept that you need to keep in focus when optimizing your website for Google:

Google’s “client” is not you, the business owner!

Their client is the web surfer!

Because without happy users of their engine, Google’s entire business model would fail. No users would mean no advertisers, which would mean no income!

So their #1 goal is to deliver RELEVANT search results FAST
to keep their users coming back to perform more searches!

And this is where many affiliate sites get into trouble:

If a Google bot visits your site and determines that your sole purpose is to drive visitors through affiliate links into other commerce-driven websites, you may be penalized with a poor or non-existent ranking.

Because as far as Google is concerned, your website should offer visitors stand-alone value.

If visitors are simply skimming through your site on their way to their REAL destination, then in Google’s eyes, your site was not a RELEVANT result... And your site is impeding the visitor’s progress to their desired destination.

The Key To Winning Google’s Favor

So if you take NOTHING else away from this lesson, remember this:

To win well-ranked listings in Google, your website must be a destination, not a speed bump!

Too many affiliates put up garbage websites jammed with fluff content and a million affiliate links and then fail to understand why Google leaves their sites at the bottom of the search results.

Even mastery of advanced SEO concepts will only get you so far if you’re operating a website like this. Especially in competitive marketspaces like health, fitness, weight loss, sexual fitness and more.

To win favor with Google…

You must create a QUALITY website built on QUALITY content, and quality content, in the eyes of Google, is FRESH content.

Ideally, your website should include:

1. A blog that’s updated 2-3 times per week with fresh posts that attract comments from readers.
   If you haven’t already, consider installing a WordPress Blog on your website. It’s free (assuming you do the install yourself), but keep in mind that it’s not optimized for Google out of the box. You will need to install SEO plugins.
2. A growing directory of articles.
   Articles should be roughly 3/4 to 1 page in length each, and they should include DIFFERENT content from your blog (i.e. the articles should be original).
3. Pictures and YouTube videos to enhance articles & blogs.
   This is currently an under utilized strategy that can give YOU a serious advantage in the search listings!
   To see an example of how Google favors quality videos with top rankings, search “dog training tips” — see how video results appear below the first 3 organic listings?
4. Outgoing links to relevant websites (NOT affiliate links; purely informational).
   In Google’s eyes, if your website is truly a resource with visitors’ best interests at heart, it will include non-affiliate links out to other websites.
5. A limited number of affiliate links.
   Google frowns on sites that are one big mass of affiliate links. So you need to be VERY strategic about what products you’re promoting.
   You’ll enjoy a bigger income AND better rankings in Google if you choose to promote a handful of top-earning products rather than take a shot gun approach.

Choose A Focus For Your Affiliate Promotions

It’s also worth mentioning that all of the content featured on your website should have a fairly tight focus. The tighter, the better.

For example, let’s say Joe Public types “low libido help men” into Google.

Google wants to return relevant results FAST.

So in the search results, Google will favor:

• Sites that deal specifically with “low libido” issues for men.
• Large, established men’s health sites that feature articles on men’s low libido
• Men’s health & libido sites that receive high volumes of traffic and inbound links
• Men’s health sites, discussion forums, articles, and blogs where repeat visitors make a lot of comments on the content
• Popular videos dealing with the topic of men’s low libido

Notice a theme here?

In Google’s eyes, websites and pages that deal ENTIRELY with “men’s low libido” are more likely to be relevant than an affiliate site where this topic comes up in two short paragraphs followed by an affiliate link.

Affiliate sites that take a shotgun approach, and promote a wide variety of products with limited content are limiting their chances of success in today’s competitive online marketspace!

The Keyword List As Your Launching Pad

Keywords are the driving force of search.

They are simply the word combinations that people type into the search engines to find websites with content relevant to their interests and needs.

For example, someone interested in “looking younger” might type in any of these keywords:

make yourself look younger
look and feel younger
how to look younger
anti aging supplement
anti aging cream
look 20 years younger
youthful skin
youthful face
youthful aging
healthy skin
reduce wrinkles
firmer skin

And these are just a FEW of the combinations that get searched.

As you can probably imagine, there are actually THOUSANDS of keyword combinations used to find anti-aging products and information!

So the secret to driving traffic is:

1. Figuring out what GROUPS of RELATED keywords your potential customers are typing into Google to find information related to the products you promote, and…
2. Creating all of your site content around these specific keyword groups.

Because if Google finds these keywords placed throughout your site in REAL articles, blogs, videos, forum postings, etc. they will see your website as RELEVANT to searches for these keywords!

Word of EXTREME Caution:

Don’t think for a minute you can trick Google by jamming your website with keywords. This is called keyword spamming, and Google’s bots and algorithms are extremely sophisticated and able to easily spot and penalize you for this attempted trickery!

Real articles with REAL content are the only way to go.

FREE Tool To Help You Generate A Keyword List

A good keyword list will be the foundation of your affiliate business.

So it would be misleading to suggest that this short lesson on generating keywords contains everything you need to know. It doesn’t!

And choosing the WRONG keywords is where the majority of online businesses make one of their gravest mistakes, causing a snowball effect of low traffic, low sales, and low income!

You would be wise to read The Unfair Advantage Book – a comprehensive guide to search engine marketing, which has particularly good information on compiling a top-flight keyword list.

They’ll show you:

1. Both FREE and Paid Membership Tools you can use to find out which keywords are most commonly searched by your buyers.
2. How to locate keywords that have gone unnoticed by your competition.
3. And how to separate the freebie seekers from the qualified buyers. (Hint, they use different language when searching!)

For now, check out Google’s FREE Keyword Tool:
https://adwords.google.com/select/KeywordToolExternal

This is a great place to start your brainstorming and get some immediate insights into keywords that are being commonly searched in your industry!

At a high level, you want to think about grouping related keywords together and creating content that incorporates them.

For example, if you were an affiliate for GenF20, you might group keywords along these themes:

• Anti-aging supplements
• Looking younger
• Feeling younger
• Reducing wrinkles

And so on. Then you’d go on to create content, web pages, maybe even entire niche websites, focusing on these tight themes.

Again, though, there’s a real science to choosing keywords. Choose the wrong keywords, and you’re hooped! Apply them to your website incorrectly, and you’re doubly hooped.

So invest a little in your education. It will do wonders for the long-term success of your business!

Building A Website That’s Google Friendly

Is your website welcoming the search engine spiders -

Or inadvertently turning them away?

Many site owners have NO CLUE that their websites are actually blocking the path of the spiders, not allowing them to index their websites!

So here’s a quick checklist of things you can do to make your website EASY for Google’s bots to index:

• Keep your URLS simple (i.e. dynamically generated URLs that include a lot of numbers, symbols, etc. are not SE friendly). URLs like www.lookingyounger.com/skincreams are favored over www.lookingyounger.com/product=1234-cust##
• Make sure you’ve filled out your Title Tags, Meta Description Tags, Meta Keyword Tags, found in the HTML source of each page. (You’d be wise to read up on Google’s current preferences for Title, Description, and Keyword Tag length and content as this impacts what’s displayed as your listing content in the search engines!)
• Make sure your site includes a sitemap, which gives the spiders a linked map of your website, making it easy for them to crawl and index your entire website. Search “create a sitemap” in Google to find hundreds of how-to articles on this topic.
• Avoid using frames on webpages that you want indexed!
• Avoid the use of Javascript links. While Google can now follow them, Yahoo and Bing still can’t.
• Don’t rely heavily on Flash content; search engines can’t read it.
• Include relevant keywords in your Image Alt tags (the text that appears while an image is loading). If you don’t know how to do this, search “Image Alt Tutorial” in Google.
• Use <h1> </h1> tags (Header Tags) to let the spiders know what text is your headline — and be sure to include your BEST keywords in your headline!

Finally, while we’re on the subject of design, don’t assume that because you hired a professional website designer, your website is optimized. Too often, designers are not familiar with current search engine optimization techniques, or they simply don’t care.

Perform your own SEO audit to check their work!

And again, a small investment of time and money in your search engine marketing education will go a LONG way…

We recommend The Unfair Advantage Book as an excellent starting point.

The #1 Most Effective Strategy For Earning Top Rankings

So far we’ve discussed two of the three key strategies for earning top-ranked listings in Google:

• Regularly adding fresh content to your website
• Designing your website to be search engine friendly

But we’ve saved the most important for last. And that’s…

• Attracting high-quality incoming links!

Hands down, this is the #1 most effective strategy for earning top rankings in Google today. Because in Google’s eyes, incoming links to your website are like third-party recommendations for your content and products.

The more links (or “votes”) other websites give you, the more trustworthy and valuable your site content must be.

So how do you get links?

Well, first off, let’s discuss what you DO NOT do:

• DO NOT participate in link schemes
• DO NOT trade links (an OLD strategy that is VERY bad now!)
• DO NOT purchase links on link farms, web rings, or from brokers
• DO NOT build mini-networks of websites (Google is wise to this tactic now, too!)

If Google catches you trying to manipulate your listing by artificially inflating the number of inbound links your website has, they will penalize you… to the point that your websites will NEVER perform well in their listings EVER AGAIN!

All of your links should appear NATURAL to Google:

• Given in good faith by site owners who see value in your content, or
• Purchased from a well-established business directories like Yahoo!

If attracting these kinds of links from other sites sounds like a lot of work, you’re right — it is! And that’s what makes inbound links so valuable in the eyes of Google.

While it’s easy (okay, easier!) to manipulate YOUR site design and content for good rankings, it’s more difficult to artificially build a network of inbound links.

Tips For Increasing Your Rankings Via Inbound Links

Of course, there ARE things you can do to increase the number of websites linking to you.

So here’s a list of marketing strategies you can use to build momentum and start generating more inbound links:

1. Keep producing lots of fresh, quality articles and videos. It’s work and you may eventually need to hire writers to help. But you need to give other sites a reason to link to you!
2. Write original articles to give away as free content in Article Directories like www.ezinearticles.com — it’s an easy way to get inbound links to your website with related content!
3. Distribute press releases, which include links back to your website. Start with PR Newswire.
4. Request links from websites with a Pagerank of 5 out of 10 or higher. (Pagerank is a score of “importance” that Google assigns websites based on the traffic they generate. It’s available in the Google Toolbar, which you can download for free here.)
5. Request links from websites that match your site’s content focus. For example, if you’re a bubble gum affiliate, links from drag racing sites are less valuable than links from other bubble gum related websites. In Google’s eyes, links from related websites prove that your website is REALLY about bubble gum.
6. Purchase listings in niche business directories (when appropriate) geared to your specific industry or marketspace.
7. Create a YouTube channel for your business. (Very hot strategy right now!)
8. Create a business listing for your website in Facebook — it’s free. Start here.
9. Encourage links to pages within your site — not just your homepage. These so-called “deep links” look more natural and carry more weight because they’re pointing to very specific information rather than a general entry page.
10. Purchase a listing in Yahoo’s Paid Directory (different from their organic search directory). This is the easiest way for new sites to legitimize themselves in the eyes of Google. It’s $299 US annually, but worth it!
11. Also consider submitting to DMOZ. This directory listing is free, but because listings are reviewed by human editors (volunteers), it can take up to one year to see a listing — assuming the editors decide your site is worthy of inclusion. Submit here.
12. Purchase links in industry newsletters that are emailed to subscribers. You get the instant exposure via the email campaign and then long-term link exposure when the newsletter is archived on the publisher’s website.

Finally, in all instances, links carry more weight when your keywords appear in the anchor text.

For example, if your focus is anti-aging, a link at the end of an article reviewing the various anti-aging options available to consumers today could be:

“To get more information about anti-aging wrinkle solutions, visit www.mysite.com.”

Instead of linking the domain or text like “click here now”, you’re linking keyword-rich text. Again, when Google bots view this link, the anchor text gives your site more credence as a site about “anti-aging wrinkle solutions”.

Where To Further Your Education

We’ve covered a lot of ground in this lesson and you now know the basics of search engine optimization.

The 3 most important concepts to take away are:

1. Google prefers sites with plenty of fresh, topic-specific, keyword-rich content that attracts links from other websites.
2. You need to design your website to welcome the search engines spiders.
3. Inbound links are extremely important. The more the better. Google treats them as “votes” for your website and favors websites that have high numbers of inbound links from high Pagerank websites.

As we’ve mentioned a few times in this lesson, this in not intended to be a comprehensive look at search engine optimization… but rather an introduction to some key concepts.

You would be well advised to invest a little money in furthering your knowledge of search engine marketing.

Because while SEM firms can charge upwards of $5000+ to manage your campaigns, it’s actually pretty simple to manage yourself with a little education. Many of these firms get away with charging exorbitant rates because the average website owner is ignorant of how easy it can actually be.

Frankly, the toughest part of your SEO campaign will be generating the fresh, keyword-rich content on an ongoing basis. But even if you ultimately decide to hire a few writers to manage your content development, it will still be far cheaper than hiring SEM experts.

In terms of furthering your education, the best recommendation we could make is at www.searchenginenews.com — pick up a copy of their “Unfair Advantage Book on Winning The Search Engine Wars.”

Behind this rather simple looking guidebook is a sophisticated team of search engine marketing gurus who work `round the clock staying up-to-date on the very latest strategies in SEO.

Their guide is updated monthly and your $97 purchase includes a 6-month-subscription to their monthly guide updates, advanced search engine marketing tutorials, and a premium monthly newsletter filled with cutting-edge SEO strategies.

Other good resources include:

Google’s Webmaster Tools – SEO Information, Including Webmaster Guidelines

Search Engine Watch - The very latest in Search Marketing News

Incoming Search Terms:

• logos of search
• search logo

1. Want To Achieve “Super Affiliate” Status?
2. Promote A Limited Number of Related Products
3. Dominate A Niche As A Leading Voice of Authority
4. Create Topic Specific, Keyword-Rich Landing Pages
5. Make Effective Use Of The First Fold
6. Provide Visitors With A Unique Experience
7. Test and Collect Vital Stats About Your Website
8. Build A Lasting Relationship With Your Audience
9. The Mindset of a Super Affiliate

Want To Achieve “Super Affiliate” Status?

Never heard the term “super affiliate” before?

These caped commission crusaders are the elite 2% of affiliates earning incomes that top six- and seven-figures annually.

• They write their own tickets in the affiliate networks…
• Businesses are frequently banging down their doors, BEGGING them to promote their products…
• And in some cases, super affiliates can get away with demanding even HIGHER commission cuts than networks advertise to newbies because their reach into the market is already so deeply entrenched…

Sound like somewhere you’d like to go with YOUR affiliate business?

Well, in the following lesson, we’re going to give you a 50,000 foot overview of how these “super affiliates” achieve their cult-like status.

And we think you’ll be surprised…

Because their secrets to success aren’t NEARLY as mysterious, advanced, or difficult to implement as you might currently believe. In fact, most super affiliates’ businesses are founded on just SEVEN key marketing strategies:

Strategy #1: Promote A Limited Number of Related Products

New affiliates make this mistake constantly, daily.

In fact, this exact moment a new affiliate is undoubtedly uploading yet ANOTHER webpage that looks like somebody vomited affiliate links all over it.

They’re excited, envisioning large commission checks rolling in. But 60 days from now they’ll likely lose motivation as their traffic remains little more than a trickle of 2-3 visitors per day and they generate ZERO sales.

So please, do the web community a favor. Do your retirement savings account a favor:

Don’t upload a webpage jammed with a mish-mash of unrelated affiliate products. This strategy simply doesn’t work!

Super affiliates know that specialization is key to online success.

Choose to promote a limited number of related products to a narrowly focused, well-defined niche market.

For example, instead of promoting a broad range of sexual health products to all women, you could promote women’s libido enhancers like Provestra to women who are postpartum… or women who are menopausal.  The health industry is a huge industry full of hungry buyers.  This is the perfect niche to specialize in.  If you are looking for a health affiliate program, then we use and recommend Sell Health.

Click Here for the Health and Wellness Affiliate Program

Or you could promote anti-aging supplements like GenF20 to men who are frustrated by memory loss associated with aging — instead of trying to reach EVERYONE interested in looking and feeling younger.

The formula is fairly simple:

1. Choose 2-3 related products that you believe in.
2. Figure out what problems these products solve.
3. Do keyword research to figure out what words and phrases people are typing into the search engines to locate these solutions.
4. See if the keyword research provides any insights into who is searching for these products/solutions and why.
5. Keep narrowing your focus until you locate a tightly related group of keywords with a reasonable volume of searches.
6. This tightly related group of keywords will become the foundation of your entire marketing campaign for these products.
7. And this is your niche!

Of course, the key to making this formula work is valid keyword research.

So we recommend reading our lessons on Google Adwords and Search Engine Optimization as both contain detailed information on performing keyword research that can be applied to narrowing the focus of your marketing campaigns to tightly focused niches.

Strategy #2: Dominate A Niche As A Leading Voice of Authority

Super affiliates are typically a force to be reckoned with in their chosen niches, dominating as the leading voice of authority.  Most affiliate confuse niche with the “make money” niche, and while making money is the overall goal – is it really the purpose or passion that you have?

Most passionate niches turn into money-making winners because the superaffiliate LOVES talking and blogging and interviewing others in the field.  Here are a few of my favorites:  Rugby, Sports, Pets, Dog Lovers, Dating, Weight Loss, Fitness, Muscle, and then take these niches and really focus on solving people’s problems.  They will follow you and refer others to you!  Ka-ching.  If you need help, read my guide to finding the perfect micro-niche.

And while this might sound like an impossible task to anyone new to affiliate marketing, rest assured it’s difficult, but achievable through persistent, consistent action.

Becoming the leading voice of authority in any marketspace typically means providing the best information.

And this is done by generating content, content, and more UNIQUE content in the form of articles, blogs, free reports, product reviews, free webinars (i.e. online seminars), video tutorials, video demonstrations, and more.

The volume of content you’ll need to make available will vary depending on your chosen niche market. Some niches are VERY tightly focused and have limited competition, so it’s easy to dominate quickly with less free content.

On the other hand, larger, more general niches usually require a more dedicated, ongoing approach to content creation.

Not sure what to write, blog, or create videos about?

Refer back to your keyword research for ideas. Searches for “anti-aging supplement reviews” indicate clear interest in review-style articles. Searches for “how to increase my sex drive” beg for tip-style articles.

Remember:

You don’t need to add all this free content to your website in a single shot.

Even adding just ONE fresh piece of quality content to your website per week adds up fast, creating a snowball effect of traffic and sales.

Strategy #3: Create Topic Specific, Keyword-Rich Landing Pages

Rarely do we meet a super affiliate who hasn’t mastered the art of creating topic specific, keyword-rich landing pages.

Landing pages are simply subpages of your website.
(i.e. www.yoursite.com/this_is_a_subpage)

And as you undoubtedly know from surfing the Web yourself, Google rarely sends you into the homepage (www.yoursite.com) of any website.

Google’s goal is to give you relevant information FAST.

So they help you avoid wasted minutes of random site-surfing by directing you to the pages within any given website that are most relevant to your search query.

Super affiliates understand how Google works and they create landing pages that are optimized to:

1. Suck maximum traffic out of Google. (Read our article on Search Engine Optimization to learn more.)
2. Capture visitors’ interest INSTANTLY by demonstrating the page has information directly related to their search query in Google. (Read our article on Web Copywriting to learn more.)
3. Capture visitors’ contact information for future follow up. (Use Aweber to capture email addresses if you’re not already doing so.)
4. Persuade the visitor to click through their affiliate links and purchase product by establishing value. (Read our article on Web Copywriting to learn more.)

Be sure to read the lessons referenced above for a more thorough explanation of how this is accomplished!

Strategy #4: Make Effective Use Of The First Fold

The first fold is simply the first screen of content visible to new visitors on any page of your website.

And no surprise, it’s the most valuable real estate on ANY website!

Today’s web surfer typically has the attention span of a small rodent (think about 8 seconds), so you have little more than a couple of glances worth of time to capture their interest and attention.

And this means you need to carefully plan how you’ll use the first screen of space on EVERY page of your site.

Some tips for making good use of the first fold include:

• Don’t clutter the space with meaningless graphics like an oversized header graphic. Good graphics are important for creating a professional impression, but graphics don’t sell. Ultimately, copy sells. Make sure there’s room for your marketing message!
• Make a compelling headline the center focus at the top of the page. The best headlines on landing pages will strategically incorporate keywords. And they’ll ALWAYS be the first thing a new visitor’s eye is drawn to read.
• Include an opt-in offer in the top, right-hand corner of the screen. While most affiliate networks don’t allow email marketing these days, it’s still a good way to maintain and build ongoing relationships with your target audience, drawing them back to your website.
• Include a compelling lead. The first few sentences of copy on any page are critical. Keep the visitor interested and reading by skipping the corporate blather and launching straight into information they’ll find relevant to their needs.
• Limit the navigation. Good site design gives visitors a clear path through your website and doesn’t overwhelm them with choice. Too much choice creates confusion, and confusion drives visitors away.

To learn more about writing effective ad copy to feature in the first fold of any page, read our lesson on copywriting for affiliates.

Strategy #5: Provide Visitors With A Unique Experience

Ever notice how many affiliate sites look similar to one another?

That’s because many affiliates, looking for short cuts on the road to wealth, think they can get away with recycling the same poorly written articles and product reviews they find on other affiliate sites.

Change a few paragraphs…
Insert Product X in place of Product Y…
And they think they’re done.

Will anyone ever call these scavenging hyenas on their lack of originality, thievery, and in some cases, outright copyright infringement?

In most cases, not directly…

But the Google bot gets a vote, and typically dumps these copycat sites to the bottom of the search results.

And the general public isn’t responding to this kind of marketing anymore either. They’re savvier and willing to look longer to find authentic, credible solutions.

That’s why, if you ever hope to achieve “super affiliate” status, you must be prepared to create a unique experience for your website visitors. And this means creating original, quality content.

It’s work. It’s time consuming. And it can cost money.

But any super affiliate will tell you, their upfront investment and willingness to go the extra mile is what ultimately sets them apart as voices of authority within the marketspaces they choose to dominate.

Strategy #6: Test and Collect Vital Stats About Your Website

Super affiliates are all avid testers, tracking their key website metrics on a scale that is, no doubt, beyond the capabilities of the average new affiliate.

They test everything on their website including:

• Different headlines
• Keywords they’re optimizing for
• The page location of recommended products
• Different styles of articles and product reviews
• Placement of affiliate links on the page
• Location of the opt-in offer
• Styles of content layout
• Graphic intensive layouts vs. plain layouts
• Image placement throughout the content

Plus much more!

Of course, if you’re NEW to testing, this can seem quite overwhelming. And it’s impractical, too, since you need higher volumes of traffic to generate truly useful statistics.

So to start we recommend:

1. If you haven’t already, install Google Analytics on your website. It’s FREE, it’ll take you 5 minutes, and you’ll get tons of really useful information about traffic to your website including daily visitor counts, keywords they’re using to find you, which websites are referring the most traffic to you, what pages your visitors are exiting your site on, plus MUCH MORE!
2. Get familiar with your key metrics – i.e. your visitor-to-sale conversion rate, your visitor-to-subscriber conversion rate, and the value of a single visitor to your website. (Search these terms in Google and you’ll get instant access to hundreds of articles explaining how to calculate these figures.)
3. Use Google Website Optimizer to run low-risk A/B Split Tests on key pages of your website. (It allows you to split traffic to a single page between two variations of ad copy & design, so you can see which one produces a better result.)
4. Use SurveyMonkey.com to run surveys on key landing pages and collect useful visitor data that can be used to fine tune your design, offer, layout etc.

Remember to assume nothing, and test everything!

Strategy #7: Build A Lasting Relationship With Your Audience

If your business is 100% affiliate commission driven, then you’re missing an important asset that keeps parent companies generating sales during slow months and recessions – and that’s the customer list.

As an affiliate, you don’t have access to the actual names and contact information of the customers you’ve referred. So it’s important to focus on establishing long-term contact with your audience in other ways.

Otherwise, you’ll always be chasing new traffic.

For example, you should definitely be collecting the email addresses of your website visitors. (If you’re not already, it’s cheap and easy to get started with SendPepper. SendPepper is a all-in-one solution which allows you to take orders as well as collect emails.  I like to start out with this because you can scale your business by adding buying sequences for all of your visitors including easy to integrate WordPress options and built-in split testing.)

Because while most affiliate networks don’t allow direct email promotions for affiliate products these days, you can still email your subscribers valuable information that drives them back to your website!

You can also build relationships with blog subscribers, Facebook fans and groups, and Twitter followers!

A subscriber list in ANY medium gives you the ability to instantly contact people who’ve expressed an interest in your niche with follow-up offers, offers for related products, and more.

Plus, since it takes, on average, seven contacts to close any sale, you’re sure to see an overall increase in your commission income when you start regularly following up with your website visitors!

The Mindset of a Super Affiliate

After reading this lesson, you may be feeling a bit overwhelmed.

But take heart. As you can see, none of the marketing strategies employed by super affiliates to achieve their six- and seven-figure-income status are all that difficult to implement.

They’re just a lot of work.

And it’s precisely the VOLUME of work involved that stops most affiliates from ever achieving success. Because they give up too early in the game. They move on to “the next big thing” hoping for instant wealth.

Super affiliates recognize that there’s no such thing as “instant wealth” online.

If you want to be truly successful, you must commit to the long haul and plan to grow your income through persistent, consistent action…

Baby steps, taken one at a time, over the next 18-24 months.

And you must commit to being a student of Internet marketing, affiliate marketing, and direct response marketing. Because super affiliates aren’t smarter than everyone else. They’re just stubborn. And they’re willing to learn from the mistakes of those who’ve walked before them.

Helpful Links in this Breakthrough and How We Use Them:

Health and Wellness Affiliate Program – Affiliates specialize in the health and wellness industry. CLICK HERE FOR FREE SIGNUP!

SendPepper and Officeautopilot – I have made the switch to an all-in-one easy to use autoresponder to order forms to split testing to WordPress integration to easy one click upsells. Click here to try it out for 30 days FREE.

Website Optimizer – Easy to split test different pages. Click here to split test different headlines, videos, colors and more.

Google Analytics – Tracking. Click here for affiliate tracking analytics.

SurveyMonkey – Free Survey Forms.  We use SurveyMonkey for market research to pinpoint exactly what our market wants and we use the terms that our market uses in our sales copy. CLICK HERE FOR FREE TRIAL.

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