If you look at enough websites, and this may be the case for yours as well, you’ll find the home page tends to be show pieces given little attention since the original design. Yet, for most websites, the home page is what gets a majority of the site’s traffic.

Arriving at your site either from an organic listing or a pay-per click ad, will prospects immediately recognize your expertise? Will they immediately understand how to engage with the site as well as the call to action (what they should do once they get to the page)?

Assess your site and determine if it makes one of more these five lethal mistakes when it comes to design and content:

• Design and content assume prospects know what your site offers. It’s astounding how many “branded” sites forget to make the selling proposition and call to action clear.
• The site offers no methods for building credibility. Either more assumptions are made about what prospects are supposed to know about the company before they arrive at the site or the marketing folks plain forgot to include valuable information such as customer testimonials on the home page. Often these are relegated to some other page. Why hide them? Let the prospect get a glimpse of what other customers have to say about their experiences.
• The content is stale and has not been changed in months or even years. If you home page doesn’t offer fresh content at least monthly, then think about how to incorporate the latest news about the company, events or other continually changing types of content. Search engines like fresh content.
• Design gets in the way of selling or taking action. The home page may be cluttered, not intuitive or not take advantage of proven design placement. The golden triangle is the most valuable web page real estate encompassing the left upper corner, extending down the left side and up to the right corner, thus making a triangle. Your most important information and call to action (such as a newsletter sign up or free report download) should be located within the triangle.
• Anything clever, funny or cute that misses the mark and makes the selling or navigation harder than it needs to be will dissuade prospects for reading on or clicking deeper into your site

Breathe life into a site suffering from lethal mistakes with these five suggestions:

• If appropriate for your site, include a photo and short bio in the top left corner.
• Include some vehicle for capturing emails in the top right hand corner. This can be for a monthly e-newsletter, free report, or other incentive to help build an email list.
• All home pages should have a headline. It should make your selling proposition clear and be informative.
• Content should articulate one or two main points and benefits you want a prospect to know right away.
• It is essential to bring fresh content to the home page as frequently as possible. There is simply too much technology available to help you accomplish this goal.
• Include testimonials along the left (preferable) or right hand column to help build credibility.

The take-away from this article: design important elements into the golden triangle and change your home page as frequently as possible.

Have questions about search engine optimization or Internet marketing? Visit www.strategywriter.com and sign up for a free monthly newsletter with proven online marketing techniques.

SuperAffiliate.com has been hit with a “malware” and after a couple of cleanups – I wanted to document how to fix malware on Wordpress in case this happens to you.

Here are the steps that I took (thanks to Hostgator’s help!)

FIRST – I replaced all my old Wordpress files with brand new 2010’s files!  That actually did 1/2 the trick.  The other half -

Read More or Leave a Comment »

When a website is created, a few drafts of each page are written the final draft is checked and approved, and then it’s uploaded to the website. There the writing sits, unchanging, as if it were carved in stone.

But that’s not right and it’s certainly not good search engine optimization (SEO). The dynamics around each page will always be changing: Read More or Leave a Comment »

I was having a back and forth on a local forum when someone responded with this that I thought was worth sharing:

“What scares me about this is painting all major corporations with such a broad brush. There is a perception among some people that “all large corporations are evil”. Yes, evil enough to employ millions and evil enough to supply benefits and pension plans. Do some corporations abuse their power? Absolutely. As do Democrats and Republican senators. As have Presidents on both sides. (Which each side then vilifies, depending on their party affiliation).

However, saying that “all corporations are evil” or even that “most corporations are evil” is to say that all liberals, conservatives, Americans, Iranians, etc. are evil, because of a few bad apples.

Someone who Read More or Leave a Comment »

Creating good and efficient internal links throughout web content is probably one of the most neglected areas of search engine optimization. It’s a small, but powerful detail to help both search engine crawlers and your website visitors get around your site with ease and go deeper into your site to explore more of your content.

Moves crawlers deeper into your site

When search engine crawlers visit your site, they index Read More or Leave a Comment »